The Product Manager for the Contractor Channel will understand and prioritize the needs for the Landscape Contractor customer segment and act to implement strategies to address these needs. The successful candidate will be involved in recommending, implementing and leading promotional strategies, marketing strategies, pricing strategies, and product launches for the Landscape Contractor customer segment as it pertains to all of the Landscape SBU’s (Contractor, Commercial and Landscape Drip). These initiatives will be focused on reaching contractors who are not currently serviced by our sales teams. The ideal candidate will develop expert level knowledge of Landscape Contractors, demonstrate a strong aptitude to develop strategic marketing promotions, understand what drives purchase habits of the Landscape Contractor, be creative in their ability to solve problems and demonstrate the ability to lead/influence others. The selected candidate will be proactive, customer-oriented and driven to succeed in a fast-paced environment.
Research, develop and deliver compelling marketing materials, value propositions and promotions to field sales to help them maximize sales and market share growth with the Landscape Contractor segment
Rain Bird is an Equal Opportunity Employer.